Books don’t sell themselves: readers and reviews sell books–marketing sells books–word of mouth sells books. This is your time to create a strong presence and build your author platform.

Promote

“In this environment it’s your passion, persistence and pluck that will sell your book, and those are all within your control.” – Joel Friedlander

Marketing Tools
Find My Audience

Find My Audience: is an Audience Discovery platform for authors and publishers.

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Author Checkpoint

AuthorCheckpoint: helps authors improve their writing and market their books.

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Book2Look Biblet The book2look biblet is a perfect online promotion solution for smart indie authors.

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Bookarma

Bookarma: is a highly social pay-it-forward platform that allows you to break through the boundaries of your own social network to reach new readers.

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Promotional Products

Professional Books Need a Professional Looking Media Kit. The Author Media Kit templates wow journalists, bloggers, reviewers, agents, audience members, buyers—even big publishers. Best of all, you don’t have to be a techie to use them. If you can type, you’re good to go.

Book Startup Toolkit

The Author Media Kit: templates wow journalists, bloggers, reviewers, agents, audience members, buyers – even big publishers.

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Book Startup Toolkit

Press Release Masterclass: shows you how to write releases that get publicity, build your brand and sell more books.

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Book Startup Toolkit

Book Launch Toolkit: is a suite of tools that will help you craft the perfect book launch.

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Book Startup Toolkit

Blog Post Kit: allows authors to balance the demands of a book and a blog and do both well.

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Marketing Courses/ Other

Real Fast Book Marketing: Do you need book sales right away to jump start your marketing program?

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Social Media Tools
Hootsuite

Hootsuite: The Best Tool for Facebook and Twitter – Manage all of your social media marketing from one tool.

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Book Reviews - PAID
BlueInk

BlueInk: The REVIEWS, while fee-based, are honest appraisals.

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Kirkus Indie

Kirkus Indie: Professional, unbiased book reviews for self-publishers from one of the most prestigious magazines in publishing.

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Website / Landing Pages Creation

Landing pages or websites are a necessary part of your author platform, because they provide a way for readers to learn more about your book and connect with you. Readers look to the internet for information and if you’re not there, readers won’t be able to find you. However, we’re not going to debate the when, where, how or why of website creation but we are going to advocate the simple, yet effective approach to the self publisher. At a bare minimum, an author landing page, with the ability to offer readers the option to buy, is the perfect solution on a budget. So we suggest a landing page integrated with Aer.io.

If you truly want a website – then answer this one question. Do you know how to promote your website? If not your money is wasted. A website is like a marketing flyer – if you keep it in the top draw of your cupboard then nobody knows it exists. Same… if you don’t promote your website then nobody knows it exists.

Booklaunch.io

Booklaunch.io: Beautiful, Professional Book Pages in Less Than 10 Minutes.

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Aer.io

Aer.io: is a game changer for self publishers.

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Website Hosting

If you are going to create a website and promote it, then you need a service that will ‘hold’ your website and all of it’s data. The three listed below are equal in their ability, and at certain times, run deals that would be worth your attention.

Crazy Domains

Crazy Domain : This is our personal favourite – best customer service ever and is the leading domain name registrar in Australia, Europe, India and the Middle East.

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BlueHost

USA – Bluehost: Bluehost is habitually ranked as one of the most user friendly and reliable hosting services out there.

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HostGator

HostGator: USA – Host Gator: This hosting service is usually one of the cheapest.

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Selling From your WEBSITE
Gumroad

Gumroad: is the only all-in-one solution for authors to sell their work directly to their audience from their website, landing page or social media site such a facebook etc.

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Aer.io

Aer.io: is a game changer for self publishers.

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Email Service and Optin Tools

Fiction, or non fiction, it doesn’t matter. Email is every savvy author’s lifeblood and connection to their fans.

Get Response

Get Response: My all-time favorite email service, and yes, I have tried them all.

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